10K Terms & Conditions


IMPORTANT: Please read these rules before entering this Promotion (“Promotion”). By participating in this Promotion, you agree to be bound by these Official Rules and represent that you satisfy all of the eligibility requirements below.


  1. Subject to these Official Rules, eligible individuals are invited to enter the Promotion (each, an “Entrant”) by submitting audiovisual works of their own creation as further described below (each, a “Video Entry”) that demonstrate how or why they love Beddy’s®. Subject to these Official Rules, the Entrants whose Video Entries are judged to be winners will be entitled to win the prizes as described below. The Promotion is not affiliated with, associated with, or sponsored, administered, or endorsed by Facebook, Inc., Google, Inc., YouTube, or any other third party. (Facebook® is a U.S. registered trademark of Facebook Inc. and YouTube® is a U.S. registered trademark of Google, Inc.) The Promotion is subject to all applicable federal, state and local laws and regulations, and is void where prohibited.


  1. Principal Sponsor/Administrator:The Principal Sponsor and Administrator of the Promotion is Beddy’s LLC (the “Sponsor”) which has an address of 6101 West 9790 South, West Jordan, Utah 84081.


  1. PROMOTION OPEN ONLY TO RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE AT LEAST AGE 18 (OR THE AGE OF MAJORITY UNDER APPLICABLE LAW, WHICHEVER IS OLDER) AND HAVE INTERNET ACCESS AS OF JUNE 6, 2022. IF YOU DO NOT MEET ANY OF THESE REQUIREMENTS, OR ANY OTHER ELIGIBILITY REQUIREMENTS IN THESE OFFICIAL RULES, YOU ARE NOT ELIGIBLE TO WIN A PRIZE, AND SPONSOR RESERVES THE RIGHT NOT TO AWARD PRIZES TO YOU. To be eligible to win a prize, Video Entries must be completed and received by Sponsor in the manner and format designated below. Directors, officers, and employees of Sponsor and any of their respective parent companies, affiliate companies, subsidiaries, agents, professional advisors, advertising and promotional agencies, and immediate families of each are not eligible to win any prizes. All applicable federal, state and local laws and regulations apply. Limit one entry per person. IF NO ENTRIES ARE RECEIVED IN COMPLIANCE WITH THESE OFFICIAL RULES, NO PRIZE WILL BE AWARDED.


  1. Eligible Video Entries. Each Video Entry must:


  1. contain a video sharing, describing, demonstrating, or otherwise conveying your story of why you love Beddy’s®, or why you want or need Beddy’s products.
  2. be no more than 60 seconds in duration (however, if your Video Entry exceeds 60 seconds by 5 seconds or less, Sponsor may, in its sole discretion, elect to accept the Video Entry into the Promotion);
  3. be in a supported file format (i.e., 3pg, avi, m2tx, m4v, mkv, mov, mp4, mpeg, mpg, or wmv);
  4. be the Entrant’s own original creation (i.e., although Entrant may be assisted by third parties in creating the Video Entry, no third party may have any copyright or other rights in or to the Video Entry at the time it is submitted for the Promotion);
  5. not use any name, likeness, photograph, or any other identifying element, in whole or in part, of a minor or any person, living or dead, without permission;
  6. except as relates to the Beddy’s® brand, not include trademarks or logos (other than references to the Beddy’s® brand), or copyrighted material not owned by Entrant.
  7. not infringe or violate the rights of any third party (including but not limited to, copyrights, trademarks, patents, trade secrets, logos, contract and licensing rights, rights of publicity or privacy, moral rights (i.e., “droit moral”), or any other intellectual property rights);
  8. not contain inappropriate, indecent, pornographic, or obscene language or images (which shall be determined by Sponsor, in its sole and absolute discretion);
  9. not be, or ever have been, submitted in any other competition or promotion of any kind;
  10. not be subject to any third-party agreement that would prevent require payment for the use of such Video Entry;
  11. not defame, slander, libel, misrepresent, or contain disparaging remarks or any other content that could adversely affect the name, reputation, or goodwill of Sponsor or any other individuals and/or entities affiliated or associated with Sponsor, the Promotion, or any prizes, the determination of which shall remain in the sole discretion of Sponsor; and
  12. not feature, refer to, or mention any companies or brands in competition with Sponsor.


Sponsor reserves the right to request from any Entrant at any time proof, in a form acceptable to Sponsor, of any permission required or possibly required to use such Entrant’s Video Entry. Failure to provide such proof, if requested, may disqualify such Video Entry from the Promotion. By submitting a Video Entry, Entrant warrants and represents that he/she and any persons appearing or whose identity is otherwise ascertainable in the Video Entry consent to the submission and use of the Video Entry in the Promotion and to its use as otherwise set forth herein.


  1. Agreement to Official Rules. By entering in the Promotion, Entrant represents and warrants that he/she has read and understood, and fully and unconditionally agrees to and accepts, these Official Rules and that the decisions of the Sponsor are final and binding in all matters related to the Promotion. Winning any prize is contingent upon fulfilling all requirements set forth in these Official


  1. Rights. By entering the Promotion, you agree that your submitted name(s) may be displayed on one or more of Sponsors’ websites, social media channels, marketing, advertising and used by Sponsors for any purpose, at any time, without any fee orother form of compensation. Upon request from Sponsor, you agree to execute a PUBLICITY RELEASE in Sponsor’s favor. Sponsors reserve the right to disqualify any Entrant, without notice, if Sponsor determines, in its sole Discretion that such Entrant has violated these Official Rules, any other policy of Sponsor, or any applicable law or regulation. When you enter the Promotion, you may opt-in to receive offers and promotions though email from Sponsor. Entrants can opt-out from receiving such emails at any time, and all other standard email policies apply. See Sponsor’s Privacy Policy at https://beddys.com/pages/privacy-policy for more information.


  1. Promotion Period.The Promotion starts at 12:01 a.m. (all times Mountain Time) on June 6, 2022  and ends at 11:59 p.m. on August 15, 2022 (the Promotion Period). However, Video Entries must be received by 11:59 p.m. August 1, 2022 to be eligible to win a prize. Public evaluation of Video Entries (as described below) will continue through 11:59 p.m. August 15, 2022. Sponsor’s or its designee’s computer will be the official time-keeping device for the Promotion.


  1. How to Register. To register for the Promotion during the Entry Period visit beddys.com on your desktop or laptop computer and follow the instructions provided there. The following personal information of the Entrant will be required to be disclosed in order to register for and enter the Promotion: full legal name, email address, date of birth, and the city and state in which the Entrant is domiciled. In the registration process for the Promotion, Entrants are disclosing such information to Sponsor and no other third-parties. Multiple Entrants are not permitted to register with the same email address. No purchase is requested or required in order to register or enter the Promotion or to win any prize.


  1. How and When to Submit Video Entries. After registering, each Entrant shall upload his/her Video Entry directly via Beddy’s® website beddys.com, or via URL from YouTube®, Facebook® or another website. Do not submit any Video Entry by any other method, as such Video Entries will be rejected. Only Video Entries submitted in accordance with these Official Rules during the Promotion Period are eligible for the Promotion. Video Entries shall not be eligible for the Promotion if submitted at any time other than during the Promotion Period. In the event the same (or substantially similar) Video Entry is submitted by more than one Entrant, only the first such Video Entry received by Sponsor will be accepted and all other same or substantially similar Video Entries will be deemed void. Any votes or views as a result of any automatic, programmed, or similar method, agent, or bot will not be counted for purposes of this Promotion. Any use by an Entrant (or at his/her direction or request) of any automatic, programmed, or similar entry, voting, or viewing methods, agents, or bots will void all Video Entries submitted by that Entrant. Whether any Video Entries, votes, or views are subject to voiding or other disqualification pursuant to the foregoing will be determined in Sponsor’s sole discretion. Once the upload and submission process is complete, Video Entries will be placed in a queue for a Sponsor representative to screen for profanity and vulgarity prior to enabling live public viewing and voter interaction. Once a Video Entry is approved by Sponsor, the applicable Entrant will receive a confirmation e-mail that Entrant’s Video Entry is live and ready for sharing and voting. Video Entries will not otherwise be acknowledged or returned.


  1. Evaluation of Video Entries; Determination of Winners.


Public Evaluation. During the Promotion Period, eligible Video Entries will be accessible to the public via Beddy’s® website www.beddys.com (and, in Sponsor’s discretion, other media and websites) where the public can view the Video Entries and vote in support of them. Voting is limited to one vote per household per day during the Public Evaluation. The Public Evaluation will take place during the period of July 1, 2022 through and including August 15, 2022.


Judging. The Video Entries with the top ten most votes (the “Top Ten”), shall be determined based on public interest as measured by, among other things, how many votes and viewings the Video Entries receive from online viewers during the Public Evaluation.


Winners. Once the Top Ten has been determined, a panel of judges designated by Sponsor (the “Panel”) will view and judge the Top Ten and select a winner based the number of votes received during the Public Evaluation, the overall creativity and artistic merit of the Video Entry (as determined by the Panel), and how well the Video Entry represents Beddy’s®. The Panel will also select a second and third place winner based on these same criteria.


Tie-Breakers. If any tie score occurs in the Public Evaluation or any other judging in the Promotion, and if such tie makes determination of the Top Ten impossible, each such tie will be broken by the Panel judging which of the tied Video Entries best represents, in the opinion of the Panel, Beddy’s®. In no event will any tie or winner be determined by random, lot, or chance.


  1. Subject to these Official Rules, the winner will be awarded US $10,000.00. Second and Third Place will be awarded US $3,500.00 and US $1,000.00, respectively. Additionally, every Video Entry that makes the Top Ten will be awarded a Beddy’s® gift card valued at $250. Sponsor, in its sole discretion, may also award a Beddy’s® gift card with value of $500, to a Video Entry that merits and honorable mention, as determined by the Panel.


  1. Prize Terms & Conditions. WINNERS ARE RESPONSIBLE FOR ANY AND ALL FEDERAL, STATE, AND LOCAL TAXES, DUTIES AND FEES ASSESSED AS A RESULT OF RECEIPT OR USE OF ANY PRIZE (OR PORTION THEREOF). WINNERS ARE ALSO REQURED TO PROVIDE AND SIGN FOR SPONSOR ANY AND ALL INFORMATION OR FORMS NECESSARY FOR TAX, REGULATORY, LEGAL OR OTHER PURPOSES. Prizes are not transferrable. Sponsor reserves the right to substitute any one or more components of a prize with a different prize or component of equal or greater value. Winners are responsible for obtaining and paying for transportation, lodging, meals, and all other incidentals in connection with receiving the prizes. All prizes may be subject to additional terms and All prizes are awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).


  1. Announcement and Notification of Winners. Winners will be announced on August 31, 2022, at the 10K Giveaway viewing party at the Megaplex Theatres at The District (3761 W. Parkway Plaza Drive, South Jordan, Utah 84095) and will be posted by September 1, 2022 on beddys.com (and, in Sponsor’s sole discretion, in any other media). Each winner will also be notified by email (at the email address provided by the Entrant upon registration) by September 1, 2022. To claim a prize, the winner must respond as directed by Sponsor within forty-eight (48) hours (not counting weekends or national holidays) after the first notification attempt. If a winner cannot be reached or fails to comply with any of the foregoing requirements, or if the Sponsor determines that such winner is ineligible or disqualified for not complying in full with these Official Rules, an alternate winner will be selected from the remaining eligible Video Entries based on the same criteria used in the Promotion.


  1. Affidavit and Releases. As a condition of receiving a prize, potential winners may be required, within ten (10) days after the date on which the Entrant receives notice of being a winner, to complete, sign, and return an AFFIDAVIT OF ELIGIBILITY, a LIABILITY RELEASE, and, except where prohibited, a PUBLICITY RELEASE, and any other legal, regulatory, or tax-related documents required by Sponsor, in its sole discretion. Such documents will include (a) a provision releasing the Sponsor and each of its affiliates, licensees, promotional partners, developers, and third party marketing entities (collectively, “Sponsor Parties”) from any and all liability, (b) a provision that such potential winner understands and acknowledges that Sponsor and its assigns may use his/her Video Entry and personal attributes for display in any media (including without limitation television, Internet, print, and radio advertising and marketing) without attribution or compensation to the Promotion winner, his or her estate or heirs, or any other individual or entity, (c) an agreement not to disparage the Sponsor (or any employee, affiliate, or agent thereof) or otherwise act in an inappropriate, indecent, or obscene manner (as determined by Sponsor in its sole and absolute discretion) in any interviews or public statements in connection with the Sponsor or the Promotion.


  1. Irrevocable Grant of Exclusive Rights to Video Entries; Transfer of Ownership. PLEASE NOTE THAT, BY ENTERING THE PROMOTION, YOU ARE GIVING UP SIGNIFICANT AND SUBSTANTIAL RIGHTS IN AND TO YOUR VIDEO ENTRY, WHETHER OR NOT YOU ARE A WINNER. Entrant represents and warrants that he/she is the sole creator and copyright owner of his/her Video

Exclusive License to Video Entries. By entering the Promotion, and to the extent allowed by law, the Entrants grant to each of the Sponsor Parties the irrevocable, exclusive, perpetual, sublicensable, royalty-free license and right throughout the world to edit, modify, cut, rearrange, add to, delete from, make derivative works from, copy, reproduce, translate, dub, adapt, publish, display, disseminate, broadcast, transmit, perform, exploit, and use the respective Video Entries and the content of, and elements embodied in, such Video Entries, including without limitation any names, locations, performances, and likenesses, in any and all media, including but not limited to digital and electronic media, computer, audio, and audiovisual media (whether now existing or hereafter devised), in any language, in perpetuity, and in any manner, whether for advertising, promotional, commercial, or any other purposes without further permission from, review or approval by, or notice, approval, consideration, attribution, or compensation to, Entrant or any third

 Transfer of Ownership of Winning Video Entries. By accepting any prize (or any portion thereof) in connection with this Promotion, the Entrant grants to Sponsor (or its designee) all of such Entrant’s right, title, and interest in and to his/her winning Video Entry. Each Entrant who receives a prize agrees to execute all documentation, filings, forms, and agreements reasonably requested by Sponsor in order to facilitate or affect the transfer of ownership of such Entrant’s Video Entry to Sponsor (or its designee).

No Obligation to Use Video Entries. No Sponsor Party shall be obligated to use any Video Entry in connection with the Sponsor, or for any other use or

Moral Rights. Each Entrant unconditionally and irrevocably consents to any act or omission at any time by the Sponsor Parties that would otherwise infringe such Entrant’s moral rights (i.e., “droit moral”) and present and future rights of a similar nature, whether conferred by statute or otherwise, anywhere in the world whether occurring before or after this consent is given. For the avoidance of doubt, and without in any way limiting the rights of Sponsor (or its designees or affiliates) set forth in or contemplated by these Official Rules, the Entrants agree to the publication of their Video Entries.


  1. Except where prohibited by law, entering the Promotion constitutes Entrant’s consent for the Sponsor and each of the other Sponsor Parties (defined above) to use and publish Entrant’s name, voice, likeness, image, statements, opinions, biographical information, and state of residence for the Promotion and all purposes in any media or manner, now known or hereafter devised, without payment, consideration, notice, or approval.


  1. General Terms and Conditions. In the event that the operation, security, or administration of the Promotion is impaired in any way for any reason, including, but not limited to, fraud, virus, or other technical problem, the Sponsor may, in its sole discretion, suspend or modify the Promotion to address the impairment and resume the Promotion in a manner that best conforms to the spirit of these Official Rules. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules, or otherwise in an improper manner. Any attempt by any person to undermine the operation of the Promotion may be a violation of law, and, if such an attempt is made, the Sponsor reserves the right to seek damages from, and equitable remedies against, any such person to the fullest extent permitted by The Sponsor’s failure to enforce any provision of these Official Rules shall not constitute a waiver of that provision. In the event of a dispute as to any Video Entry, the authorized account holder of the email address indicated upon video submission for purposes of this Promotion will be deemed to be the Entrant with respect to such Video Entry. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses for the web domain associated with the email address registered for purposes of the Promotion. There are no intended third-party beneficiaries in connection with the Official Rules.


18.   Release of Liability; Indemnification.

    1. Definition. For purposes of these Official Rules, “Damages” shall include any loss, damage, injury, death, harm, liability, settlement, judgment, award, fine, penalty, tax, fee (including any legal fee, expert fee, accounting fee, or advisory fee), charge, cost, or
    2. Release. Except where prohibited by law, by participating in the Promotion each Entrant individually agrees to release and hold harmless, and covenants not to sue, each of Sponsor and its parents, subsidiaries, affiliates, and their respective agents and agencies, and their respective officers, directors, employees, shareholders, partners, members, managers, and agents, and all other Sponsor Parties (collectively, the “Released Parties”) from, against, and in respect of any and all claims, causes of action, and Damages directly or indirectly arising out of or in connection with: (i) any unauthorized intervention in the Promotion by any person; (ii) any incorrect or inaccurate entry of information, human error, technical malfunction, lost/delayed data transmission, omission, interruption, deletion, defect, or failure of any telephone, computer or other network, computer equipment, software or any combination thereof, or inability to access beddys.com or inability to record or upload or download to or from www.beddys.com, or for late, lost, undeliverable, damaged, misdirected, delayed, garbled, inaccurate, stolen, incorrect or incomplete Video Entries; (iii) any error in the administration of the Promotion, publication of these Official Rules, or the processing of Video Entries; (iv) any cancellation, delay, or impairment of any prize or portion thereof or aspect in connection therewith; (v) any “moral rights” or “droit moral” of such Entrant or unfair promotion with respect to use or exploitation of such Entrant’s Video Entry; (vi) any violation of any of these Official Rules by any other Entrant; and (vii) any act of nature, insurrection, terrorism, war, rebellion, or any other natural or man-made disaster or calamity.
    3. Indemnification. Except where prohibited by law, by entering the Promotion each Entrant individually agrees to indemnify, defend, and hold harmless each of the Released Parties from and against any and all claims, causes of action, and Damages directly or indirectly arising out of or in connection with: (i) any creation or submission (or attempted submission) of any Video Entry by such Entrant; (ii) any defamation or infringement of the rights of any party in connection with such Entrant’s Video Entry, including without limitation contractual rights, rights of publicity and privacy, trademark, copyright, and patent rights; (iii) any receipt, acceptance, possession, use, or misuse of any prize (or portion thereof) won by such Entrant; and (iv) any violation of any of these Official Rules by such Entrant.




  1. Choice of Forum; Governing Law. Entrant agrees that any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any prizes awarded or not awarded shall be resolved solely individually, without resort to any form of class action, and exclusively by the United States District Court for the District of Utah (Central Division) or the appropriate Utah State Court located in Salt Lake County, Utah, United States of America. All issues and questions concerning the construction, validity, interpretation, or enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Utah, United States of America, without giving effect to any choice of law or conflict of law rules that would result in the application of the laws of any other


  1. Intellectual Property Notice.Beddy’s® is a trademark of Beddy’s LLC. The Promotion and all accompanying materials are copyright © 2022 by Sponsor. All rights reserved.