The Beddy's Mission Statement
Beddy‘s mission is to improve the lives of kids and adults through innovative product that makes life easier, builds confidence, improves mindset, and makes their day.
Beddy's was started by two moms, Betsy Mikesell and Angie White, and today Betsy, CEO and inventor, continues to lead the brand forward. Betsy was so frustrated by her twins' inability to make their bunk beds, but after trying it herself, she realized that she couldn't be mad at them when she struggled to make a bunk bed herself!
She vented to Angie on their daily jog that there was NO bunk bed bedding and they were so difficult to make. She said "someone should invent that", and that's just what she ended up doing.
After Betsy (and her mom) made the initial prototype with the biggest zippers she could find, she realized she was on to something good. Her twins were testing the first prototypes and Betsy's older daughter was bribing the twins to sleep in their zipper bedding!
Betsy not only believed in the product, but found other places Beddy's are perfect - like beds that are pushed against a wall and in RVs. Above all, she believed Beddy's is a product that makes people's lives easier.
Betsy didn’t have any business experience, but she knew her product would make a difference. After speaking to a patent attorney and finalizing the prototype, she was ready to share Beddy's with the world.
She took out a loan on her home and launched a KickStarter to cover the initial costs of starting the business, and Beddy's was born. 70,000 5-Star Reviews later, it was worth it!
Today, Beddy's still proudly operates in South Jordan, Utah. On behalf of our entire team and especially our founder and CEO Betsy, welcome to Beddy's. Your mornings are about to get a lot easier!
